Marketing

Satisfaction: How Every Great Company Listens to the Voice of the Customer

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Naked Consumer: How Our Private Lives Become Public Commodities

We Are All Weird: The Rise of Tribes and the End of Normal

Hooked: How to Build Habit-Forming Products

Think Simple: How Smart Leaders Defeat Complexity

Youtility: Why Smart Marketing Is about Help Not Hype

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

The Referral Engine: Teaching Your Business to Market Itself