A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century - ISBN: 9780142001905

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Author:

Scott Bedbury and Stephen Fenichell

Number of Pages:

240

ISBN-13:

9780142001905

ISBN-10:

0142001902

Binding:

Paperback

Publication Date:

02/25/2003

Publisher:

Penguin Adult