Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Author:
Michael J. Silverstein and Neil Fiske
Number of Pages:
320
ISBN-13:
9781591840701
ISBN-10:
1591840708
Binding:
Paperback
Publication Date:
04/29/2008
Publisher:
Penguin Adult
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - ISBN: 9781591840701