Marketing

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

The Greatest Networker in the World: The story that has changed the lives of millions Now it can change yours!

The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Buying In: What We Buy and Who We Are

The Evolution of Revolutions: How We Create, Shape, and React to Change

Creating Demand: Generate Cool, Custom Marketing Ideas

Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About

Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

64 Shots: Leadership in a Crazy World