Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

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Author:
Calvin L. Hodock
Number of Pages:
357
ISBN-13:
9781591025689
ISBN-10:
1591025680
Binding:
Hardcover
Publication Date:
09/30/2007
Publisher:
Prometheus
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development - ISBN: 9781591025689