What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

$19.00 $10.26
You save $8.74 (46%)
(No reviews yet) Write a Review
Author:
Robert M. McMath and Thom Forbes
Number of Pages:
256
ISBN-13:
9780812932034
ISBN-10:
081293203X
Binding:
Paperback
Publication Date:
06/29/1999
Publisher:
Crown Business
What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped - ISBN: 9780812932034