What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

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Author:
Robert M. McMath and Thom Forbes
Number of Pages:
256
ISBN-13:
9780812932034
ISBN-10:
081293203X
Binding:
Paperback
Publication Date:
06/29/1999
Publisher:
Crown Business
What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped - ISBN: 9780812932034