How Can I More Effectively Reach People of My Generation with the Message of the Gospel? Start the story where God starts the story. In other words, its not about lifestyle evangelism. Or being cleverer than the person with whom youre talking. Or knowing everything there is to know about the Bible. Its about knowing whats most important to your friends, family, coworkers, and others you meet along lifes journey. Its about, to use author Ron Martoias words, discovering the story each of us lives every waking day of our lives. Once you know that, youll know how Gods story fits into our human stories. Jesus spread the Good News this way. He talked to people, asked them questions about who they were, what they were doingin short, he found out what made each person get out of bed every morning. And then he shared with them a bigger storyand how they fit into it. Jesus knew that when people grasped Gods big picture, they felt compelledeven overjoyedto be a part of it. In todays increasingly individualistic, disenfranchised world, its never been more important to know Gods story and how one fits into it. Let Transformational Architecture be your guide to reaching those around you with Gods life-changing message of hope.