Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you dont need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your businesss future, you will be on your way to making it a reality.
Topics covered include:
Creating a business modelIdentifying and beating the competitionCalculating expensesDetermining whether you need additional capitalAvoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owners Guide will help you to achieve your goals!
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
